Business energy SEO for brokers and suppliers.

A domestic energy comparison keyword like “cheap energy supplier” gets tens of thousands of monthly searches and almost none of them are a business. Terms like “business electricity out of contract rates” or “half-hourly electricity supplier switch” get a fraction of that volume and nearly all of it is a business with a live decision to make. I build a keyword map around contract timing — renewal window, out-of-contract, deemed rate, blend-and-extend — because that's when a business actually searches, not when a marketer assumes they do.

This also means writing for sector-specific buyers: a care home group has a different half-hourly profile and a different urgency than a single-site retailer. Content that speaks to both in the same generic page ranks for neither with any conviction.

I start with a technical audit: crawlability, indexation, Core Web Vitals, duplicate or thin pages, and schema coverage. A broker site with a beautiful renewal guide that Google can't crawl because of a broken sitemap gets fixed before a single new page is written. Then I build the keyword map and content calendar around your actual desks and, where you have one, your existing Search Console data rather than a generic keyword tool export.

Content is written by me, using industry vocabulary correctly and unglossed — EAC, AQ, kVA, TNUoS, DUoS, CCL, MHHS. A finance manager reading a page that gets the basics wrong stops trusting the rest of it, and Google's own quality raters are told to look for exactly that kind of expertise signal on pages about financial decisions.

Technical audit and fix list, keyword and content map, on-page content written in-house, internal linking structure, schema markup, monthly reporting on rankings, organic enquiries and, where your CRM supports it, contracted supplies attributable to organic search. I also review competitor movement monthly so you know when a rival broker starts outranking you on a term that matters to your desk mix.

I won't chase domestic energy keyword volume to pad a rankings report. “Cheap energy” and “switch energy supplier” look impressive on a keyword tracking dashboard and bring you nothing but domestic homeowners who bounce off a B2B quote form. I also won't buy backlinks from generic PBN networks — Google's spam team has gone after exactly this pattern in finance-adjacent niches repeatedly, and a manual action wipes out eighteen months of legitimate work in a week. If a backlink opportunity isn't from a site a business owner would recognise or trust, it's not worth the risk.

Technical fixes land in the first month and often produce a small, fast lift once Google recrawls. Content published in months one and two typically starts moving between month three and month six — commercial energy terms sit in a competitive, high-value space and Google is cautious about ranking new content there quickly. By month six you should have a clear read on which content clusters are working and which need rewriting or dropping.