Business energy broker website design.

Most broker sites I audit are built from a generic small-business template with the word “energy” dropped into the hero. They have one enquiry form for every customer type, a stock photo of a lightbulb, and a contact page that asks for a message rather than a supply. That structure loses the SME microbusiness enquiry in the same inbox as the 2MW half-hourly enquiry, and your desk finds out which is which on the phone rather than before.

I build the site around your actual desks. If you split SME, half-hourly and multi-site, the site splits the same way, with a form per desk that asks the right qualifying question — kVA capacity, number of sites, current supplier, renewal date — before the enquiry lands. It's a website built like a sales floor is organised, not like a brochure is written.

I start with your existing enquiry data, not a mood board. Which pages currently convert, which forms get abandoned, and which desk gets the most misrouted enquiries. From there I write the sitemap around your actual desks and supply types, wireframe the quote journey, and only then move to visual design. Copy is written in-house by me — I don't hand it to a generalist copywriter who has to be told what a COT is.

Technically, I build for a fast Largest Contentful Paint on a mid-range Android on a 4G connection, because a meaningful share of business owners are checking your site from a van or a shop floor, not a fibre-connected office desktop. Core Web Vitals also feed directly into how Google ranks the commercial pages you're trying to rank for under the SEO service, so a slow site undermines work you might be paying for elsewhere.

Sitemap and desk segmentation, wireframes, visual design, all copy, the enquiry form(s) with CRM or email routing by desk, analytics and conversion tracking, basic on-page SEO structure (titles, headings, schema for the organisation and any FAQ content), and a staging review before launch. Hosting setup and a launch checklist covering redirects and Search Console are included; ongoing hosting cost itself is usually a small third-party bill in your own name, not mine, so you're never locked to me to keep your own site online.

I won't build a site around a slider full of stock photography and a single “get a quote” button with no qualifying fields, because that pattern produces high enquiry volume and low sales-floor conversion, and it's the single most common mistake I see in this sector. I also won't promise a design that looks “more premium” than a competitor as the reason to rebuild — if your current site converts and just needs faster hosting or better desk routing, I'll say that instead of selling a full rebuild you don't need.