Business energy solutions for brokers and TPIs.

A site built around the quote request rather than a rotating slideshow of stock photography. I structure the desk pages — SME, half-hourly, deemed rate, multi-site — so a business owner can tell in ten seconds whether you handle their kind of supply, and I build the enquiry form to capture the MPAN or MPRN core and the contract end date rather than just a name and a phone number. Most broker sites I audit load slowly on a mid-range Android and send every enquiry into one generic inbox regardless of desk. This is the fix for both.

Technical SEO, keyword mapping and content written by someone who has actually read a half-hourly settlement report, aimed at commercial intent terms rather than domestic switcher volume. Low search volumes, high transaction values, and Google’s money-or-your-life scrutiny on anything touching business cost. I build topical authority around renewal windows, out-of-contract rates and deemed rates, not around “10 tips to save on your energy bill” listicles that a finance manager never reads.

Templated pages built at scale where genuine differentiating data exists behind each one — by sector, by supply type, by region — rather than the same 400 words with a town name swapped in. Done carelessly, programmatic SEO in this sector earns a manual action or a helpful content system demotion; I’ve seen both happen to broker sites that published thousands of thin location pages in a month. I cap page counts, insist on unique data per template, and kill a template that isn’t earning its crawl budget.

Google Ads and Microsoft Ads structured around contract end dates and out-of-contract intent, with negative keyword lists that strip out domestic switchers, price-shoppers comparing to their home tariff, and people searching for energy jobs. I report on cost per contracted supply, not cost per click or cost per lead, because a broker paying £40 for a lead that never had an MPAN to quote against has not bought anything. Broad match on “business electricity” is the single fastest way I’ve seen brokers burn a monthly budget by the 8th of the month.

Owned lead flow for your own sales floor: quote funnels, MPAN and MPRN capture, contract-end-date qualification, and a CRM handoff that a desk can work the same morning. This is not data reselling. A lead you buy from a third-party aggregator has usually been sold to four other brokers before it reaches you, and your close rate on it reflects that. Built properly, the funnel belongs to you and the data does too.

Multi-supplier quote engines, rate tables, and estimates built from EAC and AQ data rather than a single flat national average. This also covers the compliance copy that has to sit around a comparison journey — how the panel is described, how the site is funded, what happens to the data a visitor submits. Built to load quickly with real tariff logic behind it, and to route qualified enquiries either to a sales team or a supplier API rather than a static thank-you page.

Positioning and demand generation for Third Party Intermediaries who compete on service, transparency and portfolio management rather than on being the cheapest headline rate in an inbox. Covers the site, the search presence, and the kind of proof — process detail, panel breadth, service-level clarity — that a procurement manager needs to see before signing an LOA with a firm they haven’t worked with before.